Privacy Policy

1. Information Collection

• Personal Information: We collect personal details provided by you, such as your name, email address, telephone number, and physical address when you register on our website, book a service, complete a web form, contribute to blogs, postings, or subscribe to our newsletter. Personal Information also includes information about an individual's activities, such as information about your activity on our Service, and demographic information, such as date of birth, gender, geographic area, and preferences, when any of this information is linked to Personal Information that identifies that individual.
• Health Information: For specific services, we collect health-related information and any other custom information that may be necessary to be collected for the patient's treatment to provide personalized wellness treatments. Our affiliated health practitioners may provide us with health-related Data pursuant to your authorization.
• Payment Information: Payment and financial information, such as your credit/debit card number, expiration date and security code, bank account number, and billing address. Payment data are processed securely by our third-party payment processors.
• Technical and Passive Data: Information such as IP addresses, browser types, and usage details are automatically collected through cookies, web beacons, and similar technologies to enhance service delivery and personalized advertising.
• From Third Parties: Social media handles, content and other information that you post to our social media pages or tag us on your social media pages, and information we obtain from third-party social media services (e.g., Facebook).

Aggregate information: Personal Information does not include "aggregate" or other non-personally identifiable information. Aggregate information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. We may use and disclose aggregate information, and other non-personally identifiable information, for various purposes.

2. Use of Your Information

• Service Delivery: To provide, maintain, and improve the services you request, including handling bookings, managing payments, and providing customer support.
• Communication: To communicate with you regarding your appointments, our services, special offers, and upcoming events, enhancing your connection with our brand.
• Marketing and Promotions: To send you promotional materials and advertisements tailored to your interests, including behavioral advertising. We may also use your information to measure the effectiveness of our advertising campaigns.
• Legal and Administrative Uses: To prevent fraudulent use of our services, take action against activities that violate our Terms of Service or applicable law, and handle administrative tasks such as dispute resolution and enforcement of agreements.
• Personalization: To tailor advertisements, content, and other aspects of your experience based on your interactions with our service, aiming to provide a personalized service that meets your specific needs.
• Analytics: To operate, analyze, and maintain our systems and services, including troubleshooting problems and conducting data analysis to improve our offerings.
• Third-Party Analytics: We partner with third-party analytics providers to measure traffic and usage trends for our services. These services are crucial for troubleshooting, conducting data analysis, and enhancing our offerings. By analyzing how users interact with our site, these tools help us identify areas for improvement and better understand user behavior. This insight allows us to optimize user experience and ensure that our services meet your needs effectively.
• Interest-Based Advertising: We partner with third-party advertising companies to serve ads on our behalf across the internet. These companies use cookies and other tracking technologies to collect information about your activities on our site and other sites to provide you with targeted advertising based on your browsing activities and interests.

3. Sharing of Information

We may share personal information that we collect or that you provide as follows:

• Service Providers: We disclose personal information to third-party service providers who perform services on our behalf, such as payment processing, data analysis, email and hosting services, and customer support. We limit the information provided to these service providers to what is reasonably necessary for them to perform their functions and require them to agree to maintain the confidentiality and security of the information.
• Legal Requirements: We may disclose your information if required by law, such as to comply with a subpoena or other legal process, or in response to a government request. We may also disclose information when we believe it is necessary to prevent harm or financial loss, to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or in connection with investigating suspected or actual illegal activity.
• Public Areas: Some features on our services may allow you to post content to public areas, such as discussion forums or comments sections. Please be aware that any information you provide in these areas may be read, collected, and used by others who access them.
• Business Transfers: In the event of a merger, acquisition, joint venture, reorganization, bankruptcy, or other sale of all or a portion of our assets, involving us or any of our parent companies or affiliates, your personal information may be among the assets transferred.
• Affiliates and Marketing Partners: We may share your information with our affiliates and third parties for marketing purposes, with your consent. This sharing enables us to provide you with information about products and services, both ours and those of third parties, that might interest you.
• Interactive Features: If you use interactive features on our website that connect to your social media accounts, information that you post or provide access to may be publicly displayed on our site or by the provider of the social feature.

4. Cookie and Tracking Technology

Cookies are small text files placed on your device to uniquely identify your browser or store information/settings. Web beacons (or pixel tags, clear GIFs) link web pages to web servers through cookies and can transmit information collected by cookies back to a web server.

We obtain certain information by automated means, such as cookies, web server logs, and other tracking technologies to collect information about your devices, internet connection, and how you interact with our website. This may include:

• IP addresses, device identifiers, browser types, device characteristics.
• Browsing history, language preferences, referring/exit pages, and details of how you use our services.
• Information on interactions with our site, such as visited pages, search queries, and download errors.

Purpose of Tracking Technologies: These technologies help us:

1. Remember your information to avoid re-entry.
2. Understand and improve user interaction and preferences.
3. Tailor services to better suit your preferences.
4. Measure and optimize the usability and effectiveness of our services.

Managing Cookies: Your browser settings may allow you to block or alert you about these cookies, but some parts of our site may not function properly without them. For mobile devices, privacy settings can manage how device data is shared.

Consent and Opt-Out Options: We adhere to applicable laws regarding the use of cookies and will obtain your consent where necessary.

Do Not Track (DNT): Certain web browsers allow you to instruct your browser to send Do Not Track ("DNT") signals to websites you visit, informing those sites that you do not want your online activities to be tracked. Our website does not currently respond to DNT signals or similar mechanisms from browsers. For information about Do Not Track, please visit: www.allaboutdnt.org.

5. Data Security

At The Altar, we implement robust security measures designed to protect your personal information from accidental loss, unauthorized access, alteration, and disclosure. We store all sensitive data on secure servers behind firewalls and encrypt payment transactions using industry-standard technology such as SSL.

Responsibility for Security: The security of your information also relies on your actions. We provide you with a password for parts of our website. Always select a password that is unlikely to be available or discovered by others and it is crucial that you keep this password confidential and do not share it with anyone. You are responsible for all Personal Information submitted through your account or user profile and all actions taken through your account and user profile. Therefore, if your password has been compromised for any reason, you should immediately change your password.

Transmission Risks: Please be aware that no internet transmission is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. Transmitting personal information is at your own risk. We are not liable for the circumvention of any security measures on our website.

Precautions and Breach Response: We encourage you to take precautions to protect your account information and to notify us immediately at info@the-altar.com if you suspect any unauthorized use of your account.

6. Children's Privacy and Site Usage

The Altar's services and website are designed primarily for adult users. You may use our services only if you are at least eighteen (18) years of age, an emancipated minor, or possess legal parental or guardian consent, and are fully able and competent to understand and agree to the terms, conditions, and obligations of using our services as outlined in The Altar's Terms of Service.

We do not knowingly collect or store any personal information from children under the age of thirteen (13). If you are under thirteen, you are not permitted to use our services or provide any personal information.

If we discover that we have inadvertently collected personal information from a child under thirteen without parental consent, we will take steps to delete that information promptly. If you believe we have any information from or about a child under the age of thirteen, please contact us at info@the-altar.com.

7. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time and without prior notice. When we make changes, we will update the "Last Updated" date at the top of this Policy to reflect the date of the changes. We encourage you to review this Policy periodically to stay informed about how we are protecting the personal information we collect. If we make material changes that significantly alter our privacy practices, we will provide additional notice of these changes by posting a notice on our website and/or directly communicating with you via the email address specified in your account. You are responsible for ensuring that this email address is up-to-date, active, and able to receive emails. It is your responsibility to ensure that you are aware of the latest updates to this Privacy Policy by checking this page regularly. Your continued use of our Services after any changes signifies your acceptance of our revised Privacy Policy.

8. Third-Party Services

This Privacy Policy applies only to The Altar. Other services integrated with our platform, like payment processors and social media platforms, are governed by their own privacy policies. We encourage you to review these policies before providing them with your information. We select our business partners carefully but do not control their privacy practices. Thus, we are not responsible for the data protection practices, policies, or security measures of third parties. Any issues related to the privacy practices of third-party services should be directed to the respective service provider.

9. Contact Us

If you have questions about this Privacy Policy, please contact us at info@the-altar.com or The Altar Lifestyle LLC - 122 Fifth Avenue, New York, NY, 10013.